Pure Inspection Technologies Mexico, S.A. de C.V., Awarded New Work in Cutzamala, Mexico

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Pure Technologies Ltd. ("Pure" or the "Company") (TSX: PUR) is pleased to
announce that its subsidiary, Pure Inspection Technologies Mexico, S.A. de C.V.,
has been awarded new work in Cutzamala, Mexico in the amount of
approximately US$4 million.

Under the contract, Pure will supply, design, install and commission a
SoundPrint® Acoustic Fiber-Optic ("AFO") monitoring system on a portion of
a
major pipeline system which provides treated drinking water to roughly 30
percent of Mexico City’s population. The majority of this new work is expected
to be completed prior to the end of 2012. Pure will then continuously monitor
this new section of pipeline – which has recently undergone electromagnetic
inspection using Pure’s PipeDiver® technology – for structural integrity.

Previous work included electromagnetic inspections and the installation of the
Company’s AFO monitoring technology on approximately 25 kilometers of
these critical pipelines.

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management technology and
services company which has developed patented technologies for inspection,
monitoring and management of critical infrastructure around the world. Pure’s
business model incorporates four distinct but complementary business streams:

Sales of proprietary monitoring technologies for pipelines, bridges and
structures (SoundPrint®, SoundPrint® AFO);

Recurring revenue from data analysis and site maintenance for these
technologies, and from technology licensing;

Premium technical services including pipeline inspection, leak detection and
condition assessment (P-Wave®, SmartBall®, Sahara®, PipeDiver®,
PureRobotics™);

Specialized engineering services in areas related to asset management,
primarily in the area of pipeline condition assessment for water and wastewater
infrastructure (Openaka Corp., Price Brothers UK Ltd, and Jason Consultants).