Motive Acquires Weld Integrity of Norway
Posted: 2025-9-30
Source:
Motive
Motive has announced the acquisition of Weld Integrity Group. The move to acquire the Norway-based inspection and testing business will significantly boost Motive’s Certification & Inspection (C&I) capabilities, alongside its Norwegian presence. The acquisition is set to deliver Motive Offshore Group an additional EBITDA of £1 million annually.
Under the acquisition, Motive will immediately integrate Weld Integrity's Norwegian operations, strengthening its presence in the market. The unified expertise of both companies will ensure a smooth transition and a future of increased efficiency and expanded services for all clients. It will also significantly extend Motive’s in-house C&I services including additional Non-Destructive Testing (NDT) & inspection capabilities, while expanding its customer base across new sectors from civil construction to aerospace.
The deal supports Motive’s goals of diversifying its revenue mix by further expanding into new regions and deriving 75% of revenues from non-oil and gas sources by 2026. It will see the business add NDT capabilities such as Radiographic / X-ray inspection, enabling Motive to offer a wider range of non-intrusive inspection of infrastructure to its customers across regions from the Middle East to the US. Motive will also acquire Weld Integrity’s majority shareholding in Weld Integrity Oslo and Integrity Heat, which focuses on heat treatment of welds and materials.
The acquisition brings in-house a seasoned management team, adding decades of specialist inspection industry experience. As part of the move, Weld Integrity Founder and CEO, Max Brown, a highly regarded industry leader with two decades of NDT expertise, will assume the role of Regional Manager for Scandinavia. Motive will also incorporate Weld Integrity’s large pool of multi-disciplinary local inspectors, adding 20 new inspectors to its workforce and a range of competencies in Norway and globally.
Norway is an exciting growing market in offshore energy, and Weld Integrity’s highly competent, local team of inspectors will help us make inroads into this vibrant market, while expanding NDT and inspection services to our customers. Our C&I Division delivers long-term, recurring revenue by supporting customers in maximising the efficiency and profitability of their assets. We work collaboratively to reduce risk, enhance quality, and ensure full compliance with relevant standards and regulations.
- Dave Acton, CEO at Motive Offshore Group
There are natural synergies between our businesses and many opportunities for combining our services. This will enable us to tap into Motive’s international customer base across the offshore energy market, as well as offering Motive’s wider services to our current customers across Norway’s commercial and industrial sectors. With our EBITDA increasing 29% in the last twelve months and the potential for significant further growth, this offers an opportunity to significantly grow our combined revenues.
- Max Brown, CEO of Weld Integrity Group
About Weld Integrity
Founded in 2018 by Max Brown, Stavanger-based Weld Integrity has become a leading inspection and testing provider known for its client-first approach.
Offering tailored solutions, the company leads with a strong focus on safety, and maximising asset value across the lifecycle.
In 2020 Weld Integrity expanded its reach into Eastern Norway with the launch of Weld Integrity Oslo, established to meet the growing demand for inspection services on fabrication projects in the region.
In a move to further specialise its services, in 2025 the company launched Integrity Heat. This new entity is dedicated exclusively to the heat treatment of welds and materials.
Image:
Pictured [L-R] Max Brown, Founder and CEO @ Weld Integrity - Declan Slattery, Chief Operating & Financial Officer @ Motive Offshore Group
Under the acquisition, Motive will immediately integrate Weld Integrity's Norwegian operations, strengthening its presence in the market. The unified expertise of both companies will ensure a smooth transition and a future of increased efficiency and expanded services for all clients. It will also significantly extend Motive’s in-house C&I services including additional Non-Destructive Testing (NDT) & inspection capabilities, while expanding its customer base across new sectors from civil construction to aerospace.
The deal supports Motive’s goals of diversifying its revenue mix by further expanding into new regions and deriving 75% of revenues from non-oil and gas sources by 2026. It will see the business add NDT capabilities such as Radiographic / X-ray inspection, enabling Motive to offer a wider range of non-intrusive inspection of infrastructure to its customers across regions from the Middle East to the US. Motive will also acquire Weld Integrity’s majority shareholding in Weld Integrity Oslo and Integrity Heat, which focuses on heat treatment of welds and materials.
The acquisition brings in-house a seasoned management team, adding decades of specialist inspection industry experience. As part of the move, Weld Integrity Founder and CEO, Max Brown, a highly regarded industry leader with two decades of NDT expertise, will assume the role of Regional Manager for Scandinavia. Motive will also incorporate Weld Integrity’s large pool of multi-disciplinary local inspectors, adding 20 new inspectors to its workforce and a range of competencies in Norway and globally.
Norway is an exciting growing market in offshore energy, and Weld Integrity’s highly competent, local team of inspectors will help us make inroads into this vibrant market, while expanding NDT and inspection services to our customers. Our C&I Division delivers long-term, recurring revenue by supporting customers in maximising the efficiency and profitability of their assets. We work collaboratively to reduce risk, enhance quality, and ensure full compliance with relevant standards and regulations.
- Dave Acton, CEO at Motive Offshore Group
There are natural synergies between our businesses and many opportunities for combining our services. This will enable us to tap into Motive’s international customer base across the offshore energy market, as well as offering Motive’s wider services to our current customers across Norway’s commercial and industrial sectors. With our EBITDA increasing 29% in the last twelve months and the potential for significant further growth, this offers an opportunity to significantly grow our combined revenues.
- Max Brown, CEO of Weld Integrity Group
About Weld Integrity
Founded in 2018 by Max Brown, Stavanger-based Weld Integrity has become a leading inspection and testing provider known for its client-first approach.
Offering tailored solutions, the company leads with a strong focus on safety, and maximising asset value across the lifecycle.
In 2020 Weld Integrity expanded its reach into Eastern Norway with the launch of Weld Integrity Oslo, established to meet the growing demand for inspection services on fabrication projects in the region.
In a move to further specialise its services, in 2025 the company launched Integrity Heat. This new entity is dedicated exclusively to the heat treatment of welds and materials.
Image:
Pictured [L-R] Max Brown, Founder and CEO @ Weld Integrity - Declan Slattery, Chief Operating & Financial Officer @ Motive Offshore Group
